Tips for a Successful Website

by Mike Marinaro

at 7/29/2005

Never forget who your Target Market is! When you are designing your website always keep in mind who it is you are designing it for. The colors you use, the type of fonts used and the graphics all should be directed towards the people who will be looking at your website. It really doesn’t matter if you like those colors…it’s your Target Market that counts; design your site for them. After all, they are your customers.

Demographics are very important. I would not use the same font for adults age 25-54 as I would for kids age 12-18! Look around at your competitors’ websites and see what type of design they are using.

Also remember to keep your content fresh and update your site frequently. You will get more repeat visitors this way. Give your visitors a reason to come to your website, “Make it sticky”. Perhaps a form to sign up for your newsletter, or a quick survey. Maybe you could offer a money saving coupon that is available only on your website.

Another important thing to remember is that just because you have built a GREAT website that doesn’t mean that everyone will flock to it! You have to promote your website, put your website address on your business card, your flyers, your newsletters; everywhere you put your phone number be sure to add your website address too.